If you have yet to come up with spooktacular ideas for your Halloween advertising campaign, well, you’ve landed in the right article! Read more below some of the BEST Halloween advertising ideas businesses and influencers have done in the past.
Also, stick around to get a preview on how to request designs from Penji
- Custom logos reflect the brand’s unique identity.
- With stock logos, you risk making your brand look like another run-of-the-mill business.
- Designing the logo from scratch allows you to inject subliminal messaging and additional meaning into the image.
YouTube Video Ads
Burger King “Scary Clown Night”
With over 1.5 billion users logged in monthly, a broad reach is highly possible with the spookiest videos. The most widely used YouTube video ad is TrueView. These are pre-roll video ads with a view-through rate of 15 percent. The average cost may also run between $0.10 and $0.30 per view.
Burger King doesn’t do things by halves when it comes to Halloween advertising ideas. They made this spooky video advertising their free whopper when you come dressed as a clown in select BK stores in the US.
Snapchat Campaign
Fanta - Seasonal Halloween themed packaging
Creating limited edition products should get your avid fans excited. Without changing the branding, small and large companies can take their packaging a notch higher this Halloween season. With a few graphical tweaks and digital integration, this Halloween marketing idea should skyrocket those sales even before November comes knocking on your doors.
Fanta did a smart Halloween packaging innovation. They put a QR code on the Halloween-themed cans, and when consumers scanned it on Snapchat, it unlocked creepy filters.
Blog Marketing
Cosmopolitan “How to Create the Cutest Halloween Cat Look With Makeup You Already Have”
Blog marketing ultimately has an extensive audience reach, especially when done the proper way. Valuable, informative, or funny content is sure to get likes and shares in a varied demographic range. Blog marketing connects to consumers that companies can’t reach through emails so that alone is already a big plus.
Of course, the biggest challenge is to have a high click-through rate. Aside from valuable content, the blog title should reel consumers in. Cosmopolitan gave makeup enthusiasts tips on how to create a cute cat Halloween look over your makeup.
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Instagram Ads
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Cosmopolitan “How to Create the Cutest Halloween Cat Look With Makeup You Already Have”
Acquired by Facebook in 2012, Instagram Ads also gives you a couple of media choices depending on your preference. You can choose from Stories Ads, Video Ads, Carousel Ads, Collection Ads, or Photo Ads. The average cost-per-click may range from $0.50 to $1 but may reach up to $3 for the big industry players with a hefty marketing budget.
Kylie Cosmetics never disappoints when it comes to high-quality images. This Halloween-inspired Instagram Photo Ad is for the new matte and metallic collection launch.
